Streampost

Facebook Engagement Rate Calculator — free

Calculate your Facebook engagement rate from reactions, comments, shares and reach. Free and instant.

Engagement rate—

Engagement rate = (likes + comments + shares) ÷ basis × 100.

How it works

  1. 1

    Read the numbers from Facebook

    Open the stats for your post and note likes, comments and shares — plus the value the rate is measured against.

  2. 2

    Enter the values

    Type the numbers into the fields. Leave any field your post does not have empty — it simply counts as zero.

  3. 3

    Read the rating

    The engagement rate is calculated and rated instantly. Compare it across several posts to see which content really works.

Popular use cases

  • Creators

    See what actually works

    A post with lots of likes is not automatically a success. Only in relation to the basis does it show which format really lands.

  • Agencies

    Reporting with substance

    Evidence campaign success with a comprehensible metric instead of raw follower counts.

  • Influencer marketing

    Vet collaborations

    Assess accounts before working together. A high follower count with a low engagement rate is a warning sign.

  • E-commerce

    Compare product posts

    Find out which products and which visual style genuinely get your community to react.

  • Benchmarking

    Track development

    Calculate the rate regularly and spot early whether your growth is carried by real interest.

  • Community

    Closeness over reach

    Smaller accounts often reach higher rates. Use that as an argument — engaged communities are worth more than empty reach.

Facebook reports reach per post for pages — so engagement rate is usually measured against reach. Organic reach on Facebook has been low for years, which is why the rate looks higher on a reach basis than on a follower basis.

Enter reactions, comments, shares and your reach. The calculator shows the rate with a rating.

Frequently asked questions

Reach or followers as the basis?

For pages, reach is standard, since organic reach is well below follower count.

What is a good engagement rate on Facebook?

On a reach basis, around 1–5% is considered solid to good.

Where do I find reach?

In your Facebook page Insights, reported per post.

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