Streampost

Calculate your engagement rate

Calculate your engagement rate from likes, comments and shares — for Instagram, LinkedIn, TikTok and every other platform. Free, no sign-up.

Engagement rate—

Engagement rate = (likes + comments + shares) ÷ basis × 100.

How it works

  1. 1

    Read the numbers from social media

    Open the stats for your post and note likes, comments and shares — plus the value the rate is measured against.

  2. 2

    Enter the values

    Type the numbers into the fields. Leave any field your post does not have empty — it simply counts as zero.

  3. 3

    Read the rating

    The engagement rate is calculated and rated instantly. Compare it across several posts to see which content really works.

Popular use cases

  • Creators

    See what actually works

    A post with lots of likes is not automatically a success. Only in relation to the basis does it show which format really lands.

  • Agencies

    Reporting with substance

    Evidence campaign success with a comprehensible metric instead of raw follower counts.

  • Influencer marketing

    Vet collaborations

    Assess accounts before working together. A high follower count with a low engagement rate is a warning sign.

  • E-commerce

    Compare product posts

    Find out which products and which visual style genuinely get your community to react.

  • Benchmarking

    Track development

    Calculate the rate regularly and spot early whether your growth is carried by real interest.

  • Community

    Closeness over reach

    Smaller accounts often reach higher rates. Use that as an argument — engaged communities are worth more than empty reach.

Engagement rate shows what share of your audience actually reacts to a post. That makes it more telling than follower count alone: a profile with 2,000 engaged followers can move more than one with 20,000 silent ones.

How is engagement rate calculated?

The common formula is: (likes + comments + shares) ÷ basis × 100, giving you a percentage. Enter your numbers above and the calculator does it for you.

The one thing that varies is the basis in the denominator — depending on what you use, the result changes completely.

Followers, reach or views as the basis?

Against followers, you measure how well you activate your existing community. This is the most common variant and the most comparable, because follower counts are public.

Against reach or impressions, you measure how well a single post lands with the people who actually saw it. That is the fairer number for posts distributed by recommendation — with reels or TikToks, most viewers are not followers at all.

What matters is sticking to one basis. Otherwise you are comparing your own posts against different yardsticks.

What is a good engagement rate?

There is no universal target — it varies widely by platform, topic and account size, and smaller profiles almost always score higher than large ones. As rough orientation, this calculator rates anything below 1% as below average, below 3% as solid, below 6% as good and everything above that as excellent.

More useful than any benchmark is comparing against yourself: watch which of your own posts beat your average, and do more of those.

Engagement rate per platform

The formula stays the same, the sensible basis differs. For platform-specific versions with the right preset, use the calculators below.

Engagement calculators for every platform

Tools by platform

Frequently asked questions

Do shares and saves count towards engagement rate?

Yes, if you have the numbers. Both signal stronger interest than a like and belong in the numerator. Just treat them consistently across every post you compare.

Why did my engagement rate drop even though I gained followers?

Because follower count sits in the denominator. If your account grows faster than your interactions, the percentage falls — even though more people are reacting in absolute terms. That is normal, not a warning sign.

Should I calculate per post or per period?

Per post, then average those. Counting a whole month of interactions against your follower count lets single outliers distort the picture.

Are my numbers stored anywhere?

No. The calculation runs entirely in your browser; nothing is transmitted or saved.

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