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YouTube Engagement Rate Calculator — free

Calculate your YouTube engagement rate from likes, comments and views. Free, instant, no sign-up.

Engagement rate—

Engagement rate = (likes + comments + shares) ÷ basis × 100.

How it works

  1. 1

    Read the numbers from YouTube

    Open the stats for your post and note likes, comments and shares — plus the value the rate is measured against.

  2. 2

    Enter the values

    Type the numbers into the fields. Leave any field your post does not have empty — it simply counts as zero.

  3. 3

    Read the rating

    The engagement rate is calculated and rated instantly. Compare it across several posts to see which content really works.

Popular use cases

  • Creators

    See what actually works

    A post with lots of likes is not automatically a success. Only in relation to the basis does it show which format really lands.

  • Agencies

    Reporting with substance

    Evidence campaign success with a comprehensible metric instead of raw follower counts.

  • Influencer marketing

    Vet collaborations

    Assess accounts before working together. A high follower count with a low engagement rate is a warning sign.

  • E-commerce

    Compare product posts

    Find out which products and which visual style genuinely get your community to react.

  • Benchmarking

    Track development

    Calculate the rate regularly and spot early whether your growth is carried by real interest.

  • Community

    Closeness over reach

    Smaller accounts often reach higher rates. Use that as an argument — engaged communities are worth more than empty reach.

On YouTube, engagement is usually measured against views rather than subscribers — because videos often reach a much wider audience than your subscriber base.

Enter likes, comments and views. Around 2–5% on a view basis is considered solid to good.

Frequently asked questions

Is YouTube engagement measured against views or subscribers?

Usually against views, because videos are typically distributed well beyond the subscriber base.

What is a good engagement rate on YouTube?

On a view basis, around 2–5% is considered solid to good.

Do dislikes count?

No. Dislikes are no longer publicly visible and are not included here.

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